Vernon Hills, IL
Project Management, Content Strategy, Content Management, Copywriting and Editing, Information
Zebra Technologies, a mid-sized manufacturer of high-quality barcode printers and supplies, serves a wide range of industries through its international distributor network. The public web site, which serves to educate buyers and consumers and assists them in locating a reseller for purchasing, was outdated. Making frequent changes to the site involved inefficient manual processes and much of the desired functionality was not compatible with the existing platform. Zebra needed to redesign the site, implement additional functionality and a content management system (CMS) to make site maintenance more efficient, and prepare the site for localization and translation into other languages. This enterprise-wide project spanned all departments and regions across the company over the course of 15 months.
Flair worked closely with Zebra stakeholders to gather site requirements, then developed a content strategy and content migration plan. Many of the functional requirements made former processes obsolete, so Flair's information architects developed process flows and page views to support the implementation of the new functionality and serve as a foundation for the site design. Flair's content strategists assisted in the implementation of the CMS, including taxonomy development, content input and management, training, copywriting and editing content for the new site. The Flair team also provided overall project management for the user experience facet of the redesign, working hand-in-hand with the technical project manager who was overseeing another agency.
The new site launched with great success, on time and on budget. Flair continued to work closely with the Zebra team on ongoing content, IA and development projects, including microsites, marketing campaigns, newsletters, ongoing enhancements, troubleshooting and more.
Do you need help with content strategy, user experience, strategy or web site development? Or do you want to see a case study for a different industry? Contact us today to learn more about what we do or to request a proposal.